
This magazine first appears sinister, with the image of a band dominating the front cover. It has huge impact as the eye contact with the people in the image is intense, attracting the public to the magazine. The image of the band stands in front of the magazine name 'Mojo', this tells the audience that music comes first, that it is not about image, but about music content. The band also covers up half the name 'Mojo' suggesting the power of the band and that the magazine is aimed at people that are serious about music, the seriousness is also elaborated in the band's eye contact. The image is of a band called Oasis, because the band is of the genre rock. The band is represented as moody and challenging which fits in with the persona of the band Oasis. The eye contact is direct and striking blending in with the bold font and mod theme colour.
From the magazines appearance, it shows that it represents the rock/mod genre of music and the magazines contents will contain information relevant to this music.

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