GQ
This is a front cover for GQ magazine. The title of the magazine stands out in a bold black and white print, the black and white makes the title look classy compared to other men’s magazine covers such as Nuts and Zoo. The title stands for Gentlemen’s quarterly because when the magazine was first produced it came out every quarter of a year (3 months). Now it comes out every month but the original title of the magazine was kept because of the amount of consumers that it attracted, risking a chan
ge in name could make it less known. The title only consists of two small letters, but they can have a big impact as it is easy to remember and rolls of the tongue. The magazine has a lot of male consumers and the word gentleman suggests it is not a young boys trashy magazine or even for boys at all. The word gentleman is very strong, they do not use the word male or man but this word to specify to type of person it is aimed for and the type of customers they want to attract which would most probably be businessmen or high-class men, not boys. The title is set out on the left hand side of the page in strong bold capitals, the edges of the letters are very defined giving it a classy look that will draw in customers of middle class, it is very unlike the trashy title like Nuts which uses a bright red tone and even the title of that magazine is very suggestive.
ge in name could make it less known. The title only consists of two small letters, but they can have a big impact as it is easy to remember and rolls of the tongue. The magazine has a lot of male consumers and the word gentleman suggests it is not a young boys trashy magazine or even for boys at all. The word gentleman is very strong, they do not use the word male or man but this word to specify to type of person it is aimed for and the type of customers they want to attract which would most probably be businessmen or high-class men, not boys. The title is set out on the left hand side of the page in strong bold capitals, the edges of the letters are very defined giving it a classy look that will draw in customers of middle class, it is very unlike the trashy title like Nuts which uses a bright red tone and even the title of that magazine is very suggestive.Conde Nast is the publisher of GQ, it is one of the biggest publishers and has carved itself a reputation for being among the very best. The Interactive division launched ahead of the pack in 1995, with daily-updated websites for GQ. Conde Nast publishes other very popular high fashion magazines such as Vogue, Glamour and Vanity Fair, which are also very classy magazines. This type of publisher and the other magazines that have been published are also for large well known chic design and content. They all have the same kind of style as GQ as being very fashionable. Conde Nast also is very wide online recognized for its high-quality, beautifully designed and well targeted websites, earning it lots of press attention, a fantastic relationship with advertisers and many awards along the way. It has also led the vanguard in mobile/WAP services in the new millennium and has some of the best selling magazines.
The magazine attracts hundreds of customers every month and people can go online to its website that has a lot of information about the publishers and upcoming issues. The website is a lot like a magazine but with not as much information and brief in what will be in the up coming magazine content. The website contains information that men will find interesting, like bars, restaurants, clubs and the newest pictures of the best girls. The website is set out in a very classy way using plain colors in a chic way to attract the right male audience. It has a brilliant navigation system and would appeal to a wide range of men. It has the history of the magazine. The Conde Nast with links to the GQ magazine has 2.6 million unique users with 46 million pages viewed each month; 250,000 people have requested to receive emails from Conde Nast on a daily and weekly basis; and over 200,000 unique users currently access the content on mobile phones, generating more than 3.7 million page impressions per month.
The image on the cover of most GQ magazines is of a woman, either being a celebrity of a GQ girl. They do not wear much clothing but have a very natural and classy way of presenting themselves, reflecting the content of the magazine. There is not a lot of writing on the front page of the magazine as not to make it look crowded and tacky, the contents of the magazine is what holds the most information, the front cover only giving a brief insight. The target audience is for a man, or gentleman, this does narrow what kind of man would buy the magazine. It would most probably be a business man or an older man not a teenager. The magazine has a class about it and its subtle color use and the way it presents women makes it less in your face that other magazines that are more suggestive, such as ‘zoo’ and ‘nuts’. The contents of the magazine consist of advertisements for fashion and designer makes, also a lot of perfume is advertised. This helps identify what kind of man would be buying the magazine, not any man or boy.
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